by Jen Davies, Manager, Career Development, AA&CC, UTSC
Like many young people, I have become hooked on Pokémon Go
this summer, and I have begun to see parallels between effective job search
strategy, and effective Pokémon Go strategy. So, for those of you who are
confident in your Pokémon hunting skills, but less sure about your job hunting
skills, let me lay out how you can apply what you know about catching digital
monsters to finding real opportunities.
I would like to acknowledge Polygon’s strategy guide as a
resource in writing this article. Check it out at http://www.polygon.com/pokemon-go/2016/7/19/12213196/advanced-strategies-guide
Manage Your Stardust,
and Your Time
In the real world, your stardust is your time. It’s the one
thing in the whole world that you can never get back, since for humans, time
only runs in one direction. Manage your time so that you’re using it well. For
example, it’s easy to get lost, spending hours and hours browsing through job
boards, and never actually applying for any jobs because you have run out of
time. Pokémon Go players know that one of the easiest ways to collect stardust
is to catch Pokémon's and transfer them to the professor – one of the only ways
to get a job is to tell people that you’re looking for one (by applying to many
job ads, or through networking). You should automate your job board searches
through the use of the email
alerts that every job board offers. Spend time applying and networking
instead of searching! Wishing will get you nowhere.
Maximize Your XP, and
Your Professional Reputation
There are some easy ways to gain big XP points, for example,
by evolving any smaller Pokémon into a bigger one. Likewise, there are some
easy ways to gain big “bonus points” in your career, and one of these is to be
visible in only professional-looking ways, on the internet.
Maximize your professional reputation by being online. Your online
presence never sleeps, and it’s working for you (or against you if you
haven’t put any thought into it) 24/7/365. Make your online presence work in
your favour by creating and updating a LinkedIn profile, and ensure that your
other social media are either used strategically (ie, you Instagram only things
related to your field of study, like a biology student only posting images of
plants and animals), or used surreptitiously (ie, use a nickname on your
accounts, not your real name). Bonus: If
you use LinkedIn, and you don’t mind having a professional Twitter account,
your posts in LinkedIn can go straight to your Twitter! Two in one!
Turn the AR Off, and
Find a Focus
I work with a lot of young people who, when looking for a
summer job, tell me, “I’ll do anything.” I have never seen a job advertise that
says, “Seeking an Anything” or “Candidate must be willing to do anything.” When
you don’t have a focus, even a broad one, like “I’d like a job where I’m
working with computers,”, then you don’t know what to say on your resume, and
the employer who receives your totally-general resume doesn’t know what to do
with it – so they shred it. Just like turning off the camera function when
you’re catching a Pokémon helps to steady the image and lets you zone-in on the
catch, so does having some kind of focus
in your job search.
Always be Hatching
In Pokémon Go, you should always have an egg incubating,
because the system tracks your movement via GPS. Every step you take
contributes. Likewise, every job and volunteer experience you have is contributing
to your career. Once you reach university, there should not be a year that
goes by that you do not have a volunteer commitment (could be a community
organization, could be a campus club) or a part-time/summer job, or both. The
lifelong skills that you can develop by serving on a committee, or helping or
organize events, or working at a sales job, are exactly what employers are
looking for at the other end of your education. I cannot tell you how many
students I meet, who just convocated, and who never did anything but study. Not
only do they have nothing to talk about on their resumes, they don’t know what
they’re good at either because they have never tried anything. Do stuff!
Lucky Eggs, and Planning
Ahead
One of the fastest ways to level up in Pokémon Go is to use
your lucky eggs. If you collect a bunch of low-level Pokémon's that are easy to
evolve, start your egg, and then evolve them all, you will gain levels super quickly!
But the preparation is key. This is true in life as well – if you are prepared,
when you encounter an opportunity, you will be more likely to gain from that
opportunity. For example, I often meet students who want to apply to graduate
or professional school (Med School, Law School, a Master’s program), and they
need letters of reference from two professors – but they have never spoken to a
professor. They have never visited office hours, or volunteered/worked in a
professor’s lab, and they hardly ever raised their hands in class, even the
small classes. They have made no attempts to build
a relationship with any professor. So how can a professor write them a
reference when they have no relationship? We might say someone who has got to
know their professors as “lucky,” but in the immortal words of Obiwan Kenobi,
“In my experience there is no such thing as luck.”
Time Your Gym Usage
(and Job Search) Strategically
If you want to earn things at a gym, you need to be there
when a) your team is in control or b) nobody’s there and you can just fight
with the AI. You will notice that the gyms near you have rhythms. Get to know
the rhythms at your gym to maximize your time – you should also get to know the
rhythms of hiring in your desired field of work. For example, if you are
interested in a summer job doing research at one of the hospitals downtown, you
have to start looking for those programs and apply long before – many of those
applications are due in November/December, and the interviews are in January!
Some industries hire cyclically as well: there is more hiring in accounting in
September and October, and less hiring in accounting in the months of January-April
because there is just too much accounting work happening, nobody has time to do
interviews. Learn the rhythms of your field!
The Nearby System
In Pokémon Go, you can see which Pokémon's are nearby, and
the number of footprints underneath them, and their order in the list, tell you
which ones are closest to you. The only way to figure out which direction they
are is to start walking, and watch how the list/footprint count changes. This
is like planning your career direction as well: you won’t know if you’re going
the right way unless you watch for signs, or even ask people. This feature
makes me think of informational
interviews – these are opportunities that you create
for yourself to get advice from people who work in your desired field, or who
do the job you think you’re interested in doing. They can give you much better
information than I can about how to get your first job in that field, what it’s
really like to do that work, and what the next steps are after the entry-level
role.
Conclusion
There are some great lessons for career planning and job
search in Pokémon Go! If you’ve learned the strategies you need to succeed at Pokémon
Go, I encourage you to figure out ways to apply these strategies to your career
direction.
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